Understand the value of your content marketing activities and evaluate them just like other channels. You can now calculate your content marketing ROI.
Easily discover the best and worst performing content based on your own objectives, and spend less time trying to justify your decisions.
Pinpoint what topics, themes, and narratives are speaking to your audience, and where you should be publishing them.
Wrangle all the data you need in a fraction of the time, so you can spend more time making it useful.
“ The Impact Score is now one of the most important measures on the Marketing Leadership Team report. Billy Falkingham, MedibankMarketing Manager
The Impact Score is now one of the most important measures on the Marketing Leadership Team report.
“ We’ve seen a 27% engagement increase by using the Newsroom.ly Impact Score as our way of optimising the best content. Callum Scott, B.B.EContent Marketer
We’ve seen a 27% engagement increase by using the Newsroom.ly Impact Score as our way of optimising the best content.
“ With Newsroom.ly, our trending stories don’t happen by accident - they happen by design. Maggie Kelly, JournalistContent Editor
With Newsroom.ly, our trending stories don’t happen by accident - they happen by design.
“ It’s like having another three analysts in my team. Andrew Standon, Senior AnalystAnalyst
It’s like having another three analysts in my team.
Newsroom.ly gives you one standard measure of content marketing success, across formats and platforms. Now you can compare apples to oranges.
Newsroom.ly tells you the value of your owned and branded content – so you can evaluate it just like paid media. Convert clicks, views, and actions to a real dollar figure.
Use the Impact Score to determine what terms and topics perform best, in combination with other terms, across all content.
Newsroom.ly easily connects to your big data sources like Facebook, Google Analytics, and Youtube, and retrieves, cleans and normalises all the relevant data. It’ll even pull body-copy, images and videos from your actual content and metadata.
There’s more to your content than meets the eye. Using a combination of machine learning and clever programming, we’re able to piece together a more complete picture of your content and your audience’s reception to it.
Metrics are harmonised, content is scored and text is mined. Patterns are discovered. We show you the performance of your owned media, across all platforms, using intuitive measures, visualised, in one place.
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